"Only by managing to give form, content and expressive meaning to the external appearance, can the result be considered as positive."
In the 1960s, starting with architect Virgilio Forchiassin (Trieste, 1945), Snaidero began a series of collaborations with the best names in Italian design. It was a pioneering approach for those times; there were very few companies at the time that turned to the world of industrial design in a structured way in order to redesign the kitchen space. It was very soon proved to be the right decision, however, as the company's many national and international awards testify.
The name of the first kitchen Forchiassin designed for Snaidero - “Spazio Vivo” (i.e. Living Space) – reveals the intention behind the project. The idea was to create a dynamic environment that was at the same time carefully optimized in terms of storage space. Unveiled at the “Salone del Mobile” in Milan in 1968, the functional layout of “Spazio Vivo” presented an alternative to the usual rows of cabinets along the wall - a solution that no other manufacturer even tried to match for the following 30 years.
Because of its ground-breaking concept, “Spazio Vivo” was defined as "a kitchen with profound implications, able to revolutionize the way space is used as well as family relationships, thanks to its innovative solutions". It was a modern kitchen design even before modern design would take hold. So much so, in fact, that it came to represent the "forbidden dream" of emancipation of many Italian women during the economic boom. The importance of the ideas brought forth by “Spazio Vivo” was acknowledged with the inclusion of the kitchen in the permanent collection of the “MoMa” in New York.
Almost 40 years later, the kitchen was recognized once again. In 2011, the “MoMa” included it in an important exhibition entitled “Counter Space: Design and the Modern Kitchen”. The exhibition explored the transformation that occurred in the kitchen during the 20th century. Considered as a kind of barometer of social and technological change in the 20th century, it showed how the kitchen became a space charged with symbolic meaning and practical relevance.