Bio & Achievements
Dario’s career has always been driven by his joint passions for promoting the Made-in-Italy abroad and elevating the quality of home life through design.
The son of Snaidero R. S.p.A founder Rino Snaidero, Dario joined his father’s Italian kitchen cabinetry company in 1979 as Director of Export and immediately opened an office and assembly facility in Toronto to serve the entire North American region. Shortly after, he took on the role of World Director of Sales and Business Development and began to create a global demand for Italian design, influencing markets from Japan and Korea to Israel, France, Finland, and Russia.
After much international success, in 1997 came the decision to focus exclusively on his first love: America. He moved his family to Los Angeles and founded Snaidero USA, consolidating the US, Canada, and Central America operations and steadily growing the business to 40 employees and 20 showrooms.
Through this efficient network of dedicated product and customer service specialists, many of whom have been with the company for over 15 years, Dario has led the company to become the leader in North American imports of European kitchen cabinets.
At the same time, he has established Snaidero USA as the cabinetry provider of choice for the luxury multi-housing market, partnering with the most prestigious developers to serve more than 210 high-rise projects throughout North America, for a total of over 60,000 + units supplied.
Through the years, Dario has expanded the offering to luxury baths, closet systems, storage systems, and interior doors. Using his extensive experience of design trends, materials, and manufacturing processes, he personally vets every vendor and product designer to guarantee the top levels of quality and service customers deserve.
Following the desire to create products tailored exclusively to luxury American buyers, Dario also spearheaded the development of ELEGANTE Bespoke, a high-end collection of luxury kitchen and bath cabinetry and storage systems. The success of this award-winning line is further proof of Dario’s deep understanding of the market’s demand.
All products are made in the Northeast of Italy; the area where Dario was born, well-known for its storied craftsmanship tradition.
Wanting customers to have an immersive experience of the Made-in-Italy, in 2004 Dario began to envision a strong design identity for the company’s three flagship showrooms – partnering with acclaimed Italian architects to bring the concept to life. The showroom redesigns (four completed to date) have gone on to win 17 awards combined.
Awards & Recognitions
2008 | Dario was named Commendatore della Repubblica Italiana, a high-ranking honor bestowed by the President of the Italian Republic to Italian citizens for their achievements
2016 | He received the Made in Italy Ambassador Award by the Italy-America Chamber of Commerce Southeast